Wendy Ross

Researcher at London Metropolitan University, cognitive psychologist

Wendy is a researcher at London Metropolitan University, main topic: Serendipity in higher cognitive processes. Wendy is a cognitive psychologist with an interest in how external events and accidents spark ideas. She believes that thinking is not just something that happens in our heads but something that we do in interaction with the people and things around us. She has worked on projects as varied as online experiments to ethnographic projects. The thread that runs through all her work is a fascination with the non-linear process of idea generation and making and how she, as a researcher, can understand that.