Ralf Schmälzle
Ralf Schmälzle is Assistant Professor, Department of Communication, College of Communication Arts & Sciences, Michigan State University, USA. He is uniquely cross-trained in communication, health psychology and the cognitive neurosciences. He received his doctorate from the University of Konstanz, Germany, where he also held a postdoctoral position. His research focuses on the brain mechanisms of successful health and risk communication and the brain dynamics underlying audience responses to entertainment media and mass communication more broadly. This involves a radically interdisciplinary approach that integrates theories from biopsychology, cognitive neuroscience, and communication.
