Ralf Schmälzle (Germany) : Interview of the Researcher – Michigan State University, PhD in Cognitive Neuroscience
|| Featuring ||
Christelle Berthevas. Screenwriter (France)
Pierre Hodgson. Screenwriter & Script-consultant (UK)
Ralitza Petrova. Screenwriter & Filmmaker (Bulgaria)
Matthieu Taponier. Screenwriter, Editor & Hellenist (France)
Antoine Le Bos. Screenwriter, Founder & Codirector of Le Groupe Ouest (France)
Atiq Rahimi. Novelist, Screenwriter, Filmmaker & Playwright, Goncourt Prize (Afghanistan)
He is Assistant Professor, Department of Communication, College of Communication Arts & Sciences, Michigan State University, USA. He is uniquely cross-trained in communication, health psychology and the cognitive neurosciences. He received his doctorate from the University of Konstanz, Germany, where he also held a postdoctoral position.
His research focuses on the brain mechanisms of successful health and risk communication and the brain dynamics underlying audience responses to entertainment media and mass communication more broadly. This involves a radically interdisciplinary approach that integrates theories from biopsychology, cognitive neuroscience, and communication.